Our Staff

PIFC maintains a full-time professional staff in Sacramento to conduct legislative, regulatory and political advocacy. As an advocate for the major personal lines property and casualty companies in California, PIFC works hard to explore and innovate new ideas, and expand the ability of its member companies and the industry to meet the insurance demands and needs of the state while working to mitigate or oppose those concepts that will prove detrimental to the insuring public and industry alike.

Rex Frazier

Rex Frazier serves as President of the Personal Insurance Federation of California. He represents PIFC’s member companies before the California State government and provides advice on legislative, regulatory, litigation and political matters. He previously held the position of Vice President & General Counsel of PIFC.

Prior to joining PIFC, Mr. Frazier was an attorney in Los Angeles with the law firm of Pillsbury Madison & Sutro, focusing on insurance and banking issues. Mr. Frazier previously served as Deputy Insurance Commissioner with the California Department of Insurance as well as legislative staff in the California State Assembly. Mr. Frazier has additionally served in various California political campaigns, including as campaign manager of a successful statewide ballot measure, Proposition 213, in 1996.

Mr. Frazier graduated as valedictorian from McGeorge School of Law at the University of the Pacific. In addition, Mr. Frazier received graduate and undergraduate degrees in public policy from the University of Chicago. Mr. Frazier lives in Sacramento with his wife, April, and their two sons.

You can email Rex with comments or questions here.

Jim Anderson

Jim Anderson serves as Political Director for the Personal Insurance Federation of California (PIFC) and advises the PIFC member companies and the Personal Insurance Federation Political Action Committee (PIFPAC) Board on strategic political decisions, while representing the PIFC member companies and thousands of PIFPAC members before hundreds of candidates running for public office in California.  In addition, Mr. Anderson manages the marketing and membership program to retain and expand the PIFPAC.

Prior to joining PIFC, Mr. Anderson was the Chief-of-Staff to Senator, now Congressman Juan Vargas, whose 2010 election to Senate he managed to a historic 22 vote victory.  Mr. Anderson previously served with the Senator when Mr. Vargas was a member of the Assembly from 2000 – 2006.  Between stints of public service, Mr. Anderson was a Partner with a San Diego-based company, Elevate, LLC, which specializes in public affairs, political consulting, media buying, and marketing.

Mr. Anderson graduation with a BA in Political Science and Spanish from California Polytechnic State University, San Luis Obispo and completed graduate level coursework while serving as a Jesse M. Unruh California State Assembly Fellow.  Mr. Anderson lives with his wife, Leslie, and son, Mateo, in East Sacramento.

You can email Jim with comments or questions here.

Seren Taylor

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Seren Taylor serves as the Senior Legislative Advocate for the Personal Insurance Federation of California (PIFC). He represents PIFC’s member companies before the California State Legislature and California State government agencies and departments on personal lines property-casualty insurance issues including auto, home, flood and earthquake insurance sold to individuals.

Prior to joining PIFC, Mr. Taylor was a key senior staff person for leaders in the California State Senate and Assembly for nearly twenty years. During his work as Staff Director for the Senate Republican Fiscal Office and Deputy Caucus Chief of Staff for the Assembly Republican Caucus Mr. Taylor took the lead role in advising the leadership on all major state policy and fiscal issues. He is a highly respected bi-partisan problem solver who successfully negotiated California’s historic Global Climate Change legislation (known as “Cap and Trade”) as well as the state’s constitutional “Rainy Day Fund” (Proposition 2) approved by voters in 2014 to protect the state budget from economic downturns and revenue volatility.

Mr. Taylor holds a Master of Public Health, Health Services Administration degree from San Diego State University and a Bachelor of Science degree in Business Administration and Finance from Brooklyn College. He lives in Sacramento with his wife, Sarah, and their two daughters.