Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

A Guide to Homeowners’ Liability for Injury to Trick or Treaters

By fmedina | October 31st 2014

By Christopher J. Boggs | October 31, 2014

Halloween pranks. Google this phrase and more than 5 million results link you to a my

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California Earthquake Authority Proposes to Lower Rates

By fmedina | October 29th 2014

By Don Jergler | October 23, 2014

The California Earthquake Authority on Thursday proposed an average 8 percent decrease in rate

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