Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

Southern California City Unveils Mapping Tool for Wildfire Hazards

By fmedina | October 7th 2015

As fire season ramps up, San Diego County, Calif. has unveiled a new online interactive map that allows residents to search out wildfire dangers in specific areas.

The San Diego Union-Tribune repor

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California Legislators Support Insurance Discounts

By fmedina | June 24th 2015

Insurance Affinity Groups Discounts Supported by California Legislators 

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