Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

California Department of Insurance Approves CEA Rate Reduction

By fmedina | April 24th 2015

California Insurance Commissioner Dave Jones approved a statewide rate reduction of 10 percent for earthquake insurance policies issued by the California Earthquake Authority.

The reduction is effe

» Continue Reading

Nearly 200 Distracted Drivers Ticketed in Nevada

By fmedina | March 3rd 2015

Nearly 200 people in the Reno-Sparks, Nev. area were cited for distracted driving during a special enforcement effort earlier this month.

The Nevada Highway Patrol and Washoe County Sheriff’s Off

» Continue Reading