The Personal Insurance Federation of California (PIFC), represents member companies before state executive, legislative and regulatory bodies on issues of importance to the personal lines insurance industry. PIFC also serves as an informational, educational, and technical resource to policy makers and the media on insurance matters. PIFC's web site was created not only to provide information on our organization... but more importantly, to be a useful resource allowing quick access to up-to-date legislative, regulatory, and news related information you want to know about.

California's Personal Lines Trade Association Representing the Leading Automobile, Homeowners and Earthquake Insurers.