Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

The Most Dangerous Cities: DUIs, Deaths and Your Insurance

By fmedina | July 23rd 2014

DUIs have a high cost, both human and financial. In 2012 alone, 10,322 people were killed in alcohol-related vehicle accid

» Continue Reading

The political moderate is dead. Long live the moderate.

By fmedina | July 15th 2014

By Philip Bump, July 11

Two key bits of partisan data have been highlighted this week. First, from the liberally inclined  » Continue Reading