Representing the leading automobile & homeowners insurers
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Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.

Our
Accomplishments

PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

Consumer Watchdog collects millions, but does it lower your insurance rates?

By Jenna Yee | January 17th 2017

By Jim Miller – January 13, 2017

Nearly 30 years ago, consumer activist Harvey Rosenfield wrote and helped qualify Proposition 103, the November 1988 ballot measure that overhauled state regulation

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In California, the state insurance industry is run by commissar’s edict.

By Jenna Yee | December 22nd 2016

December 22, 2016

Critics of California’s business climate routinely complain about the state’s high tax rates, its large and costly government, its coddled and overpaid class of government wor

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