Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

2017 Hot Wheels Report

By Susan Hurtado | September 18th 2018

DES PLAINES, Ill., September 18, 2018 — The National Insurance Crime Bureau (NICB) today released its annual Hot Wheels report, which identifies the 10 most stolen vehi

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New Guidelines for Automated Enforcement Programs Emphasize Safety Amid Rise in Red-Light Crash Deaths

By Susan Hurtado | July 25th 2018

IIHS News | July 24, 2018

ARLINGTON, Va. — To encourage cities and localities to use automated enforcement, four national safety organizations have developed a red light camera c

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