Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

Driverless cars: Lawmakers shouldn’t stymie innovation

By fmedina | September 30th 2014
by The Oklahoman Editorial Board Published: September 29, 2014

THANKS to technological advancements, th

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Uber plays hardball but fails to win the game

By fmedina | September 4th 2014

Wednesday, September 3, 2014, 4:56pm PDT, Patrick Hoge, San Francisco Business Times

Assemblywoman Susan Bonilla says the “relentless” confrontational tactics in the state Capitol by t

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