Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

Christmas Has Lowest Car-Theft Rate as Criminals Wait

By PIFC News | December 27th 2013

Christmas Day has the lowest auto-theft rate of the year in the U.S., as criminals spend time with their families and put off stealing until warmer months.

There were 1,432 thefts reported on Dec.

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7 Dangers of Decking the Halls

By PIFC News | December 27th 2013

In the midst of the holiday season, many families embrace the spirit of the season and festively decorate their homes to celebrate. For most Americans, the holiday season would not be the same without

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