Representing the leading automobile & homeowners insurers

Our Priorities

Connecting with
Customers Electronically

PIFC strongly believes that the state government should empower consumers to choose in what manner they receive communications from their insurance company, and not be limited to delivery through the US Mail system.

Clear and Fair
Insurance Rates

California’s rules for establishing an insurance rate are unusually complicated, unpredictable and problematic. As such, creating a predictable system for calculating adequate insurance rates is the single most important issue to PIFC.


PIFC was founded in 1989 following the passage of ballot measure Proposition 103. Since then, PIFC has worked diligently to play a leadership role in the development and passage of California state government policies to help individuals have access to personal insurance

NICB: Rising Cost of Parts Fuels Interest of Car Thieves

By Susan Hurtado | February 15th 2018

DES PLAINES, Ill.—If you own a late model car or truck, and you’ve been in a wreck, you may still be shaking your head over the repair bill. The National Insurance Crime Bureau (NICB) says today

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PIFC Issues Briefing for Candidates

By PIFC News | January 12th 2018

Who is the Personal Insurance Federation of California (PIFC)?

PIFC represents its six member companies before the California stat

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